Branding a Presidency: The Art and Strategy of Donald Trump

Donald Trump's presidency was a masterclass in branding. From his unconventional rhetoric to his carefully curated persona, Trump transcended the traditional norms of political communication. His bid for office was a carefully orchestrated spectacle that captivated the nation's attention and mobilized his supporters. Trump understood the power of

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Decoding the MAGA Brand: Identity, Loyalty, and Consumerism

The MAGA brand has become a cultural phenomenon, captivating a loyal following with its potent blend of image. At its core, MAGA offers a narrative of restoration American values, appealing to individuals who feel left behind from the prevailing political and social landscape. This sense of belonging is further reinforced through merchandise, ralli

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